When does your car becomes more...

From Toyota ad: "When does your car become more than just a car?"
Umm... I don't know, when you've paid for it more than it's worth?

Strangely, the quality of automobile ads has decreased recently, or maybe it's just a soft spot we've hit. Safety is an important concept. But anyone thinking that recent WV or BMW ads where owner of a car either survives a crash or nearly avoids it, is nuts.